BUSINESS PROPOSALS

Our industry has matured and is changing every day throughout any and all distribution channels. The end result is an incredibly competitive marketplace where buyers and merchandise managers are demanding a higher level of sophistication in addressing the issues that impact your company’s growth and profits.

When soliciting business, we often include: gross margin return on investment analyses and weighted pricing comparisons, actual product plan-o-grams, SWOT analyses, market information regarding brand dominance, market shares, interchanges, flows and trends. This information is included to give our clients a competitive advantage from the beginning of our relationship.

Our goal in developing any proposal is to first and foremost develop a “want” on the part of the account. This is done by talking about the issues that make our products more desirable than others: Quality, packaging, brand awareness, consumer acceptance, timely and complete shipping, innovative products, capacity to supply and maintaining competitive pricing. If this is accomplished, we can resolve pricing issues in a much more amicable arena. Without “want,” you only get on the shelf by buying the space. A well-executed proposal should not only result in a purchase order, but should also be the beginning of a lasting, beneficial relationship between the account and manufacturer.